PPG Breakthrough HistoryPPG Breakthrough was originally developed by Vanex Inc which was a small company with very few highly specialized employees. PPG bought Vanex somewhere right when the market was crashing in 2008. PPG originally was just a glass company named Pittsburgh Plate Glass Company. The simple company name was changed to PPG in 1968 just four years after Vanex Inc was founded.
PPG Breakthrough FormulationPPG Breakthrough WAS formulated in the 250 version as a urethane modified acrylic. This basically means they are using urethane resins with surfactants to be able to mix each other.
PPG Breakthrough History(post PPG acquisition)When a product, or small company with few products, is purchased from another company there is intent. Usually the intent is to add to the company’s resources and product line, AND to Make Profit !!!!!!!!!!!!
PPG’s Main intent of acquiring was to make profit for it’s investors at whatever means possible, which is commendable. But just how far do you go with that? Do you pilfer the nature of “American Made” and slowly rape a brand or do you you try your best to make decent amount of money while still offering a value? This is a question unfortunately answered by the moral low points of the ones before, allowing room for justification.
PPG Breakthrough Versions and Differences Between Them
PPG Breakthrough version 250PPG Breakthrough 250 was the original version as it came to PPG. We used this product on all of our kitchen cabinet painting projects before they even listed cabinet painting on the label or TDS. This version of Breakthrough was everything people say it is. This product dried and cured very quickly and kept an amazing amount of flexibility for how hard the coating was. Usually very hard coatings will be brittle and damage at very low velocity impacts.
The downfall of this version was the massive 250 VOC level was hard to take. Our drying room was inaccessible hours after the doors were painted. This also caused the paint to want to drip and sag badly so paint thickness needed to be pretty flawless. Regardless the 250 VOC level is a no-no for many regulations through many states for interior residential work.
PPG Breakthrough version 150150 was the best version of this product for cabinet painting. The VOC’s were at a level that was more manageable and easier to exhaust from spaces appropriately. Likewise the sagging and dripping issues were reduced to an acceptable level while still maintaining enough hardness and flexibility to be more than acceptable for kitchen cabinets. Bonding was however the biggest affected paint characteristic, although with a high quality primer and solid prep job this should not be an issue for cabinet painters at all. * In the “150” version several bases and sheens were still either 250 VOC’s or 50 VOC’s for some reason or another.
PPG Breakthrough version 50PPG Breakthrough 50 which is even legal in California and Michigan(both broke due in part to over-regulation). However this is also the version they decided to sell nationwide. This version has also had the urethane component completely removed. This is the same thing PPG has done to many products. PPG claims that this is to reduce the amount of versions to make and that additional versions of Breakthrough would be too cumbersome to produce. However when you remove 80% of the solvents to replace with water and then remove the urethane resins and sell the product at the same price, you then make a ton more money based on a reputation of a product that’s been pilfered. Simple bait and switch.
Grants Painting does not recommend PPG Breakthrough anymore as we have done in the past. The morals and standards of our company prevents us from doing so and also requires that we let the public know of this bait and switch tactic by PPG. We do not wish for our previous recommendations allow a fortune 500 company to bait and switch the American public. PPG Breakthrough DOES NOT PERFORM LIKE IT DID IN THE PAST. We have had multiple warranty issues as a result of the decreases in quality of product.
However, there is still a urethane modified acrylic within VOC specs, Cabinet Coat by Insl-X sold and made by Benjamin Moore. Like Breakthrough they do spec that you can go straight to cabinets without a primer which is possible but we do recommend still using a solvent based primer.
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I'm beyond frustrated they changed formulations- having finally found something that worked as well as it claimed & still able to buy it in California I was thrilled. I've had nothing but problems lately although the rep swears nothing has changed in formulation. I don't believe it. Thank you for writing this!
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